Marketing is considered as the heart of business that it can persuade customers to purchase. Thinking about you are making a decision to buy a bag of softener at the shop or supermarket, what reasons could make you finally buy that product? You might select it from quality, popularity, or price. But it could be said that a product label also has an influence as well!
Product label is one of the first things that can attract customer interest and arouse the purchase. Beautiful products with trendy labels are then catchier than those normal, making them more opportunities to be purchased. To help you catch up with 2022 trends, Lucknganpim focuses on how these 5 Trendy Label & Product Designs play an important role in marketing. Those who are wondering about how to design attractive product labels, especially online merchants, this must-read blog has got you covered!
5 Trendy Product Label Designs
Product label is like a representative of a product in the form of text and picture, together with different colors and patterns of design. A good design of a product label then not only presents information but also creates an awareness and brand loyalty.
1. Easy-to-understand information, short and straightforward, with unique identity of the brand
Brand identity is an important factor to create brand awareness towards the target customers. The more customer interest increases, the more brand loyalty improves! The information should be easy to understand, short and complete, at the same time, captivating!
2. Bright Color or Luxury Tone?
Did you know that colors have influences in design? Appropriate colors used in the design depends on the target customers of each product. So, it is important to select the right tone and colors to match with your products and customers, in order to create the feeling of interest and to accelerate the customer purchase decision.
3. Outstanding pictures with not exceeding than 50% of the label
Pictures should harmonize with colors and details on the label. More importantly, the pictures should be able to describe the product itself in order to make that product be more interesting.
4. Big and bold text with easy-to-read font
The use of big and bold font increases the identity of product and brand. That is to say, this font style is eye-catching and easy to read, so that it can communicate with customers more quickly than other thin and small fonts. This element design is then very beneficial for this 2022 era of rapid change.
5. Apply “white space”
White space improves readability and perfectly creates a balance between colors, pictures, and text. Besides, it creates more friendly and trustworthy looks of the product.
To sum up…
Lucknganpim hopes this blog can create some ideas or inspiration for you to create a beautiful, unique and attractive product label that can suit customer needs in all ages. If you are looking for an experienced partner in product label design, we are very happy to assist you with an all-in-one printing service, packaging design, and graphic design. Guaranteed with more than 35 years of experience in Phuket, we offer you with high-end technology printing services for both offset and digital printings. Our services are great for leaflet, brochure, flyer, product label, booklet, poster, menu, business card, wedding card, invitation card, folder, postcard, magazine, journal, catalogue, tag, box, packaging, paper bag, sticker, vinyl, other kinds of printing, etc. Aside from that, we provide you with graphic design, photography services for food and drink, hotel, spa, product, etc. Contact us for a free consultation on the printings and graphic design.
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Writer by : W.Tanarat