One of trending searches on Google is ““What is the difference between a Brochure, Flyer, and Leaflet?”” So, how these 3 printings are different? Let’s find out together at LUCKNGANPIM .
For those marketers, who are managing an online or offline marketing, SME business, hotel, or restaurant, you might think of printing flyers, leaflets, or brochuresto enhance your business awareness, right? Because of their similar design and usage, most people often think that these 3 printings are the same, but actually they are not! Well, let’s take a look at the differences and marketing purposes of each printing in this article!.
Flyer
Flyer is one of key marketing tools most of businesses use for their promotion campaigns because of its value for money. Usually, Flyer is printed in a form of flat sheet that contains details for one purpose, for example an announcement, statement, explanation, and of course, advertisement! Aside from drawing the attention to products, services and hot promotions, and increasing sales, its benefits is like a double-edged sword. While flyers have an easy-to-read information in a suitable size to hand out, they will be discarded in a short and limited time after displaying an advertisement. That’s why they are also known as “Throwaway Marketing”.
Best Paper Types for Flyer:
Matt Art Paper and Glossy Art Paper
Thickness: 105 gsm, 128 gsm, and 157 gsm
Paper Sizes:
- A3( 29.7 x 42.0 cm )
- A4( 21.0 x 29.7 cm)
- A5( 14.8 x 21.0 cm )
Leaflet
Leaflet is quite similar to flyer, leaflet can be printed in 1 or 2 sides and has a bigger size so that it is mostly used for advertising detailed information, whether for the purpose of knowledge, sales and services. What make leaflets more interesting and attractive than flyers is that they can be folded in any styles, such as letter fold, gate fold, half fold, tri fold, Z fold, roll fold, etc. This advantage then can create the identity of the company and the product itself.
Best Paper Types for Leaflet:
- Matt/Glossy Art Paper
- White Card Paper
- Marshmallow Paper (white and cream color)
(Thickness about 105 gsm - 210 gsm)
Paper Sizes:
- A3( 29.7 x 42.0 cm )
- A4( 21.0 x 29.7 cm)
- A5( 14.8 x 21.0 cm )
Brochure
Apart from flyers and leaflets, brochures are also popular in marketing as well. This type of printing has lots of details so that it is great for explaining deep information. Although, brochures have more details than leaflets which may cause them boring to read, an interesting design can draw attention from the target customers for sure! Brochures are often made in a form of saddle stitching or folded like leaflets. Examples of brochures include company brochure, products and services brochure, car brochure, etc.
Looking for high-quality flyers, leaflets, or brochures? Lucknganpim Co., Ltd. is very happy to assist all your needs! Guaranteed with our 35 years of experience in Phuket printing industry, we offer you with high-end printing technology for both offset and digital printing. At Lucknganpim, you will be ensured with color-accurate, bright, sharp and even shiny printings at all sizes, as well as, a fast service and on-time delivery.
If you have any inquiries about printings and graphic design, please feel free to contact us any time!
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Writer by : 
W.Tanarat
